January 2026
Why Sustainability Matters Now
Ilan Shimoni
Adv., CEO and Founder of Tavas
Why Sustainability Matters Now

In recent years, the concept of sustainability has become common in public and business discourse. For some organizations, it is seen as a trend. For others, it is a values-based statement. For Tavas, sustainability is a practical, managerial, and business necessity. It stems from the reality in which we operate and from our responsibility toward employees, clients, and the public environment.

 

The cleaning industry operates at the core of everyday life. It directly affects public health, environmental quality, employee safety, and the operational continuity of organizations. Even small changes in how this industry operates have a direct impact on millions of people, large areas, and the use of resources. In this reality, ignoring sustainability considerations is not only a missed ethical opportunity, but also an operational and business risk.

 

In recent years, the business world has undergone a shift in perception. Clients, regulators, and employees expect organizations to demonstrate responsibility, transparency, and long-term thinking. Sustainability is no longer a marketing addition. It is part of an organization’s ability to continue operating over time in a complex, changing, and sometimes unpredictable environment.

For Tavas, sustainability begins with everyday decisions. These include choosing more environmentally friendly cleaning materials, reducing plastic use, improving the safety and health conditions of cleaning staff, and implementing responsible and well-controlled work processes. These are not cosmetic steps, but a fundamental change in how services are planned and delivered.

Alongside the environmental aspect, sustainability is also a matter of social responsibility. The cleaning industry employs diverse populations and provides a significant source of income for thousands of families. Investment in training, employment stability, and professional dignity is an integral part of the sustainability approach.

 

The economic and health realities of recent years have demonstrated how quickly systems that are not properly built can collapse in times of crisis. Sustainability is the ability to prepare in advance, reduce risks, and operate in a way that balances immediate needs with future responsibility. This serves the interests of the organization, its clients, and society as a whole.

Why Sustainability Matters Now

Tavas has chosen to see sustainability as a compass for action. Not as a statement, but as a way of working. As a company operating on a national scale, we understand that every managerial decision leaves a mark, and that every process can be improved. Our responsibility is to choose the right direction, even when it requires investment, change, and new habits.

 

Sustainability is not a future issue. It is part of responsible management today.