Tavas serves as a warm professional home to around 3,700 employees across Israel, including people with disabilities, providing not only opportunities for training and advancement, but also a supportive community atmosphere.
Thanks to CEO Ilan Shimoni’s dedication to promoting cleaning as a crucial occupation, Tavas employees enjoy excellent working conditions unparalleled in the Israeli cleaning industry – which leads directly to outstanding performance and customer satisfaction.
“Diligence, curiosity, service orientation, and technological innovation, while always putting our cleaning staff front and center - these are the values that encourage our Tavas family to love their profession, while also assuring all of our customers and their employees that Tavas was founded to serve as their specialist cleaning task force.”
Ilan Shimoni has served as the CEO of Tavas since he founded the company in 1986, leading the company to its current position as the most prominent and trusted company in its field in Israel. He advocates integrity, reliability, in-depth understanding of customer needs, and the welfare of cleaning professionals – values that have taken Tavas to new heights and enabled the company to achieve impressive results through the services it provides nationwide, in addition to being on a constant journey of innovation and renewal.
Ilan believes that combining business ethics with advanced work methods is the best way to respond to contemporary challenges, such as ecological concerns, inclusive hiring, and maintaining healthy work environments. In addition, Ilan founded the Israeli Organization of Cleaning Companies (IOCC) and was its chairman for almost a decade. He was responsible for launching the overall collective agreement in the cleaning industry and is the author of A Brief History of Cleaning, as well as the Story of Tavas.
“Over the years, Tavas has become my second family. I’m proud to say that I work at Tavas and work with a CEO who built up this company with his own two hands. His love and care for this company is contagious!”
Keren Feigin is the Personal Assistant to the CEO of Tavas, Ilan Shimoni, and works closely with him and the entire management team on a daily basis as they aim to fulfill Ilan’s vision for the company – the Tavas vision. She is a member of the senior management team at Tavas and serves as Ilan’s right hand, assisting in managing the intensive schedule, resources, and data across the company’s diverse activities. Her responsibilities include coordinating, advising on, and overseeing cross-organizational processes led by the CEO and other staff members. Throughout all activities, Keren is guided by her commitment to professionalism, discretion, reliability, and service – values that are also championed by Tavas in general.
Keren also spearheads the company’s Prevention of Sexual Harassment activities. She believes that, as Assistant to the CEO, it is necessary to be involved and stay up to date with all areas of activity at the company. This requires an ongoing learning process, so that she can best support all Tavas operations in the face of various challenges, which change on a daily basis.
“People are the glue that holds this and every organization together. At Tavas, many people from diverse backgrounds are united by their dedication to professionalism and customer service.”
Dan Zilberman has been with Tavas for a decade, harnessing his expertise in business development and customer relations to raise the company’s profile, improve its image, and engage with customers in Israel and overseas.
His role focuses on developing and expanding the company’s operations, including through the creation of new business opportunities and strategic partnerships, as well as attracting new customers and improving customer retention. This involves Voice of Customer activities, such as conducting market research and surveys, in addition to IFM touchpoints and ongoing communication with customers that serves as the “glue” of the organization.
Dan is dedicated to absolute precision in all his activities, which cover pricing and SLA changes, commercial data analysis, and staying on top of emerging consumer trends. He is excited to continue integrating cutting-edge technological innovations within the Tavas toolbox and expanding the company’s activities in niche areas, such as clean rooms.
“I wholeheartedly believe that our customer service is what gives us a key advantage within a highly competitive market.”
Dudi Mizrahi has been a senior manager in the cleaning, security, and maintenance fields for around 30 years. He was previously an IDF officer with the rank of Colonel and continues to serve as an active reservist.
As Tavas COO, Dudi leads all Tavas activities and logistics in Israel, and is responsible for improving cross-organizational processes related to health and safety, sustainability, procurement, training, and software for payroll and attendance tracking. He is in ongoing contact with customers and strongly believes that the company’s ethos of professionalism, availability, and willingness to go above and beyond has given Tavas a crucial advantage in the market.
The company’s values, including innovation and sustainability, and most of all a deep love of cleaning as a profession, make the difference and emphasize the extraordinarily high standard of service at Tavas. Dudi is proud that Tavas is home to thousands of dedicated employees who create clean, pleasant work environments for so many organizations across Israel.
“A financial manager should serve as the CEO’s right hand, helping the company to navigate through a constantly changing market landscape.”
Andrey Sitnitsky is a CPA who leverages his expertise in financial management and strategic planning to drive business growth and optimize performance at a company that employs 3,700 people. He was previously a Senior Associate at Ernst & Young.
As CFO, he is responsible for overseeing budgeting and financial reporting processes, leading corporate accounting procedures, and ensuring compliance with all relevant regulations and standards. In addition, he works closely with CEO Ilan Shimoni to develop and achieve sound financial goals for the entire company.
Andrey believes that, in many ways, a CFO acts as the right hand of the CEO, providing a detailed, accurate map of market factors that empowers decision-making. This requires in-depth financial and economic knowledge alongside a strategic perspective.
“I’m very proud of being part of Tavas’s growth and transformation into Israel’s #1 commercial cleaning company and a recognized market leader.”
Dana Appelbaum has been with Tavas for 30 years – a period of incredible transformation for the company, as well as for the commercial cleaning industry in general. She is an excellent example of someone who has risen through the ranks and currently serves as Chief Payroll Officer, responsible for monthly payroll activities for the entire company. She is also in charge of salary auditing processes and is a key advisor in legal proceedings related to labor law.
As part of the senior management team, Dana believes that it is always important to have everyone’s voices heard in order to make the best possible decisions. This is reflected in Tavas’s attitude toward employees in general, from respecting employee rights without compromises, to supporting the wellbeing and development of each individual worker. Even after 30 years, Dana still finds that she learns something new every day at Tavas.
In terms of technological innovations, she believes that payroll will also likely undergo further digital transformations as systems continue to advance, improving efficiency, accuracy, and performance at every level.
“By successfully implementing innovation alongside our people-first approach, Tavas will continue to lead the cleaning industry and deliver advanced, customized solutions for each customer.”
Innovation is a major focus across the Electra Group. At Tavas, this field is led by Avi Yeshurun, who is dedicated to bringing the world’s latest technological developments to Israel’s commercial cleaning industry.
Avi’s background is in hi-tech and logistics, where he was responsible for managing complex projects involving cutting-edge technologies. His role at Tavas is a natural extension of this experience, as he visits companies and exhibitions around the world in order to identify the innovative solutions that will make a significant difference to employee wellbeing, as well as cleaning efficiency and performance.
Avi believes that by successfully integrating state-of-the-art innovations and automated solutions within a people-oriented service philosophy, Tavas will continue to lead the industry and provide comprehensive customized solutions for each customer.
“I strongly believe in the abilities of PowerJet and Tavas to provide a solution to any challenge, no matter how complex or unusual.”
Ilan Sagiv is the manager of PowerJet – a specialist division of Tavas that is dedicated to especially complex or extensive one-time cleaning projects that completely transform a building or area.
He has been with Tavas for 12 years and firmly believes in the abilities of the PowerJet team to overcome any obstacle. Examples of projects tackled by PowerJet include high-pressure deep cleaning of various structures, including parking lots and tunnels. The team also cleans and disinfects drinking water storage tanks, which demands a very high level of performance.
Ilan loves to be given a new challenge, requiring the team to deliver excellent service in full compliance with scheduling and budget parameters, no matter the circumstances. This often leads to the use of cutting-edge equipment and he is looking forward to expanding PowerJet’s capabilities with drones using reverse osmosis technology. Of course technology is just one aspect of the team’s constant pursuit of improvements in every area.
“Every person is facing their own personal and professional challenges. Within the Tavas family, we treat everyone with respect and understanding, providing the solutions that will help them achieve their full potential.”
Udi Maimon is the Tavas HR Manager and previously served for 17 years in various roles within the IDF Human Resources Department. His role focuses on employee welfare and retention, as well as ongoing professional and managerial training opportunities. He is also a professional advisory contact for all issues related to the world of human resources.
He views it as a privilege to work for a company whose employees represent all ethnicities, religions, and genders, and which directly contributes to Israeli society on both an economic and a social level. Having the opportunity to directly influence employee success throughout their lifecycle at Tavas offers an immense sense of satisfaction, as he enhances employee engagement and gives them a strong sense of belonging within the company.
Udi is confident that Tavas offers its customers tremendous value due to its decades of experience, excellent reputation, and strong emphasis on employee welfare, which minimizes turnover and improves customer relationships with their cleaners over the long term.
“Excellent service is the key to successful relationships with our customers, and satisfied employees provide better service. This is why we invest so much in the training and development of everyone here at Tavas.”
Avital Amar is the Service Inspection Manager at Tavas, responsible for online satisfaction surveys, as well as operation and maintenance of the company’s service app. She works to continually raise its standard of service and innovation at every level. She was previously an Information Security NCO within the Israeli Air Force, which gave her strong abilities to analyze complex situations and solve problems in real time.
Avital believes that service excellence combined with advanced technology is the real heart of Tavas and also the key to long-term success. She is very proud to be part of a company that is committed to delivering the highest quality cleaning services, including through investing in the wellbeing and development of its employees. She looks forward to seeing how the use of new innovations like AI and ML can improve service quality and efficiency. In addition, she aims to continue promoting the use of eco-friendly products and energy-efficient processes.
“Effective teamwork leads directly to success. I focus on enhancing our team and the ways we cooperate, both professionally and personally, which helps us to achieve higher performance for our customers.”
Shir Nouri is the Recruitment Team Manager at Tavas, in charge of six recruitment coordinators nationwide (one per branch). Recruitment is a priority for Tavas and its CEO, and Shir is committed to strengthening the team both personally and professionally. This means ensuring that each coordinator consistently upholds the personnel standards that Tavas has pledged itself to keeping in its customer agreements.
Shir’s role focuses on guiding and advising each coordinator, conducting audits, and personally recruiting for management roles, in addition to supporting managers in all recruitment and placement-related matters. She has extensive experience in all aspects of recruitment and enjoys being able to see and influence how employees develop throughout their time at Tavas – which is generally much longer than at other commercial cleaning companies.
“There are no shortcuts! If you want high-quality professional results, you need to put in the work, which in our case means supporting our employees and giving them the tools and motivation to be the best in the field at everything they do.”
Elad Cohen manages the Tavas branch responsible for the Jerusalem region, which includes paying close attention to many different activities, including annual goal setting, human resources, customer relations, efficiency improvements, innovation, and much more. However, he is adamant that despite all the technology and professional systems at Tavas, people remain the key to customer satisfaction and outstanding performance. For Elad, the best part of his job is seeing the end result – both when customers are happy with their services and enjoy the highest cleaning standards, and when Tavas employees love coming to work due to the excellent conditions and supportive atmosphere.
He is very interested in the many technological solutions available in the professional cleaning field and is always learning about them in order to recommend the optimal approaches to each customer. At the same time, Elad recognizes that there is no substitute for dedicated cleaners who take pride in their work.
“One of the best aspects of working in the cleaning industry is that we can clearly see the impact of our work – it’s wonderful to see the transformation that takes place and how we’ve achieved our goals for each new project.”
Yoram Siman-Tov manages the Tel Aviv City branch of Tavas and has been with the company for 18 years. He is the perfect example of how successful managers come from within the company, as he has risen from Regional Service Manager, through Operations Manager, to his current role. Yoram is motivated by his vision of not only providing the highest quality services, but also creating a family atmosphere that embraces both customers and employees.
His goal is to give customers the absolute maximum, which will enhance customer retention while also attracting new customers from various fields. In Yoram’s view, Tavas provides added value, not only through the use of advanced technologies like the Tavas service app, but also through its dedicated personal service, with 24/7 availability and willingness to think outside the box to find suitable solutions.
Yoram believes in cleaning as a way of life and is committed to creating a clean, healthy work environment for all customers, including through the use of eco-friendly products and innovative systems. He is especially excited by possible advances in the robotics field, which can save on resources and increase efficiency while improving working conditions and customer satisfaction.
“I believe in providing fair, professional service, always striving for excellence while adopting innovation and transparent work processes that will bring added value to each customer.”
Avi Yeshurun manages the Tavas branch responsible for the Haifa and northern region, stretching from Kiryat Shmona and the Golan Heights in the far north and all the way south to Hadera. His role involves overall responsibility for administrative management (payroll, recruitment, HR, logistics, etc.), in addition to building work plans, overseeing and supporting the management team, and meeting with customers, which often includes site tours, especially where complex IFM projects are concerned.
Avi believes in always delivering fair, professional service that continually strives for excellence. This begins with having a caring, respectful attitude toward all employees and being committed to bringing value to the customer when providing service and finding creative solutions in every situation. He is confident that the cleaning industry will undergo a profound technological revolution in the years ahead, as the use of autonomous tools like AI and robotics will play a central role in all cleaning activities. This will lead to a demand for more highly trained cleaners and therefore to the cleaning profession gaining higher status in the employment world.
“Even if the customer is not always right, they are always the customer and we’re devoted to providing exceptional service first and foremost. So that means having the right attitude and working together to find the best solutions in each case.”
Yuval Gamliel manages the Tavas branch responsible for the central region of Israel, overseeing all operations related to providing professional commercial cleaning services to diverse customers in this area, including more than 170 different locations. He has been involved in complex management roles for the past 25 years.
Yuval believes that Tavas delivers significant added value in many aspects of its work, from the use of innovative equipment and eco-friendly products, through the excellent working conditions for employees, to the rapid, high-quality responses received by each customer. Service is always the priority, no matter the project or the challenge, for Yuval and the around 550 staff members he manages. He is interested to see what new innovations can be adopted by his branch and Tavas in general, including state-of-the-art HR software, and also looks forward to continuing to promote top-quality talent from Israel and around the world.
“At the end of the day, my focus is on creating a winning team that can tackle any task, of any size or complexity, and overcome any challenge presented by our customers.”
Ilan Cohen manages the Tavas branch responsible for the Shfela region, located in the Ness Ziona Science Park. The branch currently has around 600 employees and serves approx. 150 customers. Ilan has been with Tavas for 8 years and has some 14 years of experience in the cleaning industry. Due to the branch’s location, Ilan believes that it has immense potential for continued growth and development. Currently the branch serves many top-tier clients, both Israeli and international companies, including prominent financial and defense organizations.
Ilan is guided by his love for the cleaning profession and his strong belief in creating a stable, winning team that can successfully overcome every challenge. This is made possible through dedication to professionalism, high quality standards, integrity, transparency, and always maintaining a warm, respectful attitude to others. At the end of the day, the team is there to solve problems, including those not directly related to work, because a happy team is a productive team.
"Working hard for something we don't care about is called pressure. Working hard for something we do care about is called passion!"
Simon Kiperman manages the Tavas branch responsible for the Be’er Sheva and southern regions, which includes more than 300 employees and over 100 customers, including major global companies and defense companies that directly contribute to national security. He is responsible for overseeing managers and providing them with tools for their ongoing professional and personal development. This helps all staff to achieve defined goals while maximizing customer satisfaction.
Simon believes that love of the cleaning profession is a crucial element of the added value brought by Tavas, which includes personal attention, comprehensive solutions, and always listening to customer feedback when adapting and improving services. Simon aims to increase his branch’s activities, including through providing new services in the areas of clean rooms, automation, and artificial intelligence. By integrating innovative capabilities with existing services, Tavas can increase its flexibility and streamline processes in the best interest of both customers and employees.
Working at Tavas is a truly unique experience. In addition to ensuring that all employees feel like part of a supportive family, Tavas is one of the few companies that demonstrates its commitment to each and every professional cleaning worker on a daily basis.
Tavas hires the best and most reliable workers – but that is just the beginning. Every Tavas employee receives full training on the proper work methods, including how to use cleaning equipment and products in the most efficient way, as well as how to effectively plan the cleaning process. Our cleaners also undergo comprehensive safety training, with full documentation, and receive specialist instruction regarding each customer’s exact requirements, including how to maintain strict confidentiality. Tavas employees also have extensive opportunities to enhance their skills and expand their knowledge in various ways, from improving their Hebrew to gaining professional certifications. When filling a managerial position, we always seek to promote from within wherever possible, as we believe that our cleaners offer an invaluable perspective and competitive advantage in leadership roles.
Tavas supports and stands by its employees all year round, including in the most difficult circumstances. In addition to full salaries and benefits in accordance with legal requirements, Tavas employees receive a range of company discounts at major retailers, as well as gifts to mark special occasions like holidays and birthdays. We are proud to say that Tavas also has a track record of going the extra mile for employees who need extra assistance, including in cases of severe illness. During the toughest times, the Tavas community is at its strongest, banding together to help our colleagues and their families.
